About The Author – David Benattar & Tony Balfur

Meet the Authors

David Benattar

David Benattar is a global sustainability leader and adviser.

Over the last seven years, David spearheaded the sustainability transformation at TWG, New Zealand’s largest publicly listed retail group. David was a member of New Zealand ministerial delegation at COP25 in Madrid and COP26 in Glasgow.

David began his career at Aveda, a Minneapolis-based pioneer in natural beauty, before joining the Earth Pledge Foundation in New York, where he pioneered early-stage sustainability solutions in the construction, apparel, food and waste sectors, and contributed to public policy during the Bloomberg administration.

David has collaborated with global sustainability organisations, including NRDC, WWF, WRI, and WBCSD. He has advised clients including DuPont, Kering, L’Oréal, LVMH, Mitsubishi, PwC, United Technologies, and others

David holds an executive MBA from Oxford University, Saïd Business School, where he is exploring the application of Artificial Intelligence to climate transition planning.

David, a French national, is a runner and an exhibited street photographer. See www.benattar.photography

Tony Balfour

As a globally experienced senior executive in a wide range of industries and categories, with a strong track record of success leading innovation and market/category development, Tony has worked with some of the world’s best brands. He has been a director on the Boards of Silver Fern Farms, Methven Industries, Mt Difficulty Wines, The Warehouse Group, Les Mills International, and Blis Technologies, and Bluelab. He is currently on the Board of RealNZ tourism, Agnition Ventures (agtech) and Pioneer Energy (renewable energy) and Chairs Ecogas – New Zealand’s first waste to energy biogas operation. He sits on a number of advisory boards and mentors emerging leaders. Tony recently self-published A Word in Your Ear, a Field Guide for Virgin Directors, where he shares insights that change professional directors’ approaches to their jobs. See TonyBalfour.com

Book the authors

Whether you want to inspire your team, update your sustainability strategy, or you’re just trying to get your board to stop glazing over when someone says “ESG” — David and / or Tony can help.

What we can do as guest speakers:

Board & Exec leadership motivation sessions: Using the book stories, we unpack where sustainability intersects with risk, growth, and culture.

30 minute Q&A Conversations: We love showing up for teams who are serious, skeptical, or somewhere in between. Bring us in after your team reads the book — we’ll challenge assumptions and drive real dialogue.

Why book us?

We’ve lived in the C-suite. We’ve led the change. We speak both strategy and street.

We don’t do greenwash. We help leaders navigate what sustainability leadership should — and shouldn’t — mean.

Let’s talk.

Tell us about your team, your audience, and what kind of spark you’re looking for.

Email Address

monday@whatcanwedobyfriday.com

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David Benattar & Tony BALFOUR